8 Benefits of Advertising in Local Newspapers
Affordability
Local newspaper/magazine advertising is an affordable option for small businesses. Rates per ad generally vary depending on the size, location, use of colour and circulation of the publication, giving you a variety of options depending on your budget. Blue Book ads are more affordable than television, direct mail, radio, or advertising on Social Media, and despite the rumours that print media is dying, advertising in local publications is still thriving.
Timelines and Great Flexibility
One of the benefits of advertising in the Blue Book is flexibility. There is no limit to exposure with advertisements as they can be examined at leisure. Readers can take their time with the messages. There are also options to include coupons and special offers that encourage reader interaction. You can manage the frequency of your ad’s and ensure you reach a well established, targeted audience predominantly in the Angeles City, Subic, Olongapo and surrounding areas.
Proactive Audience
Another advantage of local advertising is that you can increase the chances that readers will notice your ad, especially if they are looking for deals. They will take the time to read it and possibly even follow through with a sale or offer.
Targeted Geographic Audience
Did you know an average issue of a daily or weekly newspaper reaches more people than the average half-hour prime-time television show? The span of attention for an average Internet user is only eight seconds whereas print media readers spend much more time reviewing information, news, and advertising. Blue Book Advertising targets the local geographic market, which means you can efficiently connect with a wide community of people who are likely to buy into your products or services. There are tens or hundreds of thousands of subscribers to publications in cities and metro areas. Buying into local advertising benefits you with great exposure at affordable rates.
Build Trust
Blue Book puts in great effort to build and maintain positive relationships with community members to maintain its established loyal customer base. As Blue Book has grown over the years, both readers and advertisers have come to trust Blue Book to provide timely, useful and accurate information. Readers also believe Blue Book won’t do business with companies that are untrustworthy. You can build a positive reputation in the community simply by associating with a trusted local publication like Blue Book.
Last-Minute Changes
A rapid turnaround on production changes is another benefit of advertising in the Blue Book. If something changes and you need to quickly adjust your ad at the eleventh hour, our advertising department is able to get changes done quickly in most cases.
Wide Range of Advertising Options
Advertising in Blue Book gives you the freedom to choose the type of ad and position (classified, feature, etc.) that most effectively sends your message to your target audience. You are able to adjust the size of your ad, its format, and its color to achieve the desired impact.
Convenience
Advertising companies provide readers many different platforms to choose from so they can receive their news and advertising content in the most convenient way. Since there is still a wide and dedicated readership of Blue Book, you will benefit from reaching an audience who finds reading print media convenient and a part of their daily routine.
Ways to Advertise Locally
Blue Book Advertising
Media buying through newspapers and magazines is still a regular practice and one that companies often turn to for placing ads. Although you are competing with other editorial content in the Blue Book, there are minor changes you can make to your ad that will have a dramatic effect on readers. Print media marketing for lead generation can be successful with tried and tested ground rules that we can help outline for you.