Why use Blue Book? » Blue Book Advertising

Is print advertising alive or dead?

While digital advertising is effective, provided they’re engaging and appropriately targeted to the correct audience, we’ve all learned to tune-out most digital ads. Our ability to ignore print ads doesn’t come as naturally. When you have someone’s full attention, make the most of it by promoting your brand with a creative print advertisement that resonates with the readers and increases brand recall.

Not only is the claim about print advertising being dead inaccurate, there are real benefits of utilising local advertising in the Blue Book.

Reputation and Relationship Building

Blue Book works hard to create positive relationships with members of the community to build a loyal customer base. By advertising with Blue Book you can build a positive reputation in the community simply through this association. This is called the ‘halo effect’.

Blue Book has established a longstanding, loyal relationship with its readers and advertisers. This devoted readership views your message with a more positive frame of mind. This also helps reinforce your message, especially with repetition.

Cost Effectiveness

Print advertising with Blue Book can make your promotional budget more efficient and effective with the variety of placements and inserts available. Instead of a strategy of “spray and pray” in which you try to reach the largest number of people, use Blue Book to reach an interested audience less expensively. Blue Book Advertising offers a wide range of options that can fit nearly any budget.

High Engagement

People who pick up the Blue Book make a conscious decision to read it. These readers are more focused on your message because when they are flipping through the pages, they are not distracted by something else. Your headline is designed to communicate a potential benefit to the audience and hold the readers’ attention, maximising your reach.

When people read offline, they tend to have longer attention spans. Print ads in Blue Book can be viewed in a single glance and do not require scrolling!

Flexibility

Blue Book offers a choice as to where to place your ad. You may choose the location that offers the highest visibility for your budget. We offer fractional sizes, multiple pages, and other special-placement options. You can get really creative with your advertising depending on the amount of space you have.

Another benefit of using Blue Book Advertising is our ability to handle a rapid turnaround on production changes. If you need to make last-minute changes to your ad, you can usually get the job done quickly. This helps to cater to tight schedules and deadlines.

Longevity

Your print ad will be around longer in the Blue Book as it tends to be passed around from reader to reader, expanding your viewership. Blue Book is a free publication readily available in most Angeles City, Subic, Olongapo hotels, restaurants, resorts, shops, and other venues in the surrounding area. You can ultimately reach a larger audience in environments like these.

You should absolutely consider where your target audience is consuming content. Chances are they are still consuming print media and it should be a part of your marketing mix in conjunction with any digital advertising campaign you might be considering.